SIS agrees new content deal with Spanish operator Paston Apuestas

UK based provider of content and production services to the betting industry, Sports Information Services (SIS), has entered into a content distribution arrangement with Spanish betting operator, Paston Apuestas.

The three-year deal will see the leading multi-channel supplier cover the Valencia-headquartered operator’s Spanish Horse and Greyhound Channel.

it underpins our status as the leading supplier of racing content”

According to a press release…

Under the terms of the multi-year contract, SIS will supply live pictures and data related to the coverage of horse and greyhound racing to various retail outlets throughout the port city of Valencia.

Content coverage:

The Spanish Horse and Greyhound Channel supplies premium horse racing content from Latin America, South Korea, Australia, Ireland, the United Kingdom and the United States, as well as more than 33,000 greyhound races a year with 53 weekly meetings from Irish and British tracks, according to the news release.

Commenting on the new content agreement, Chief Executive Officer for Paston Apuestas, Carlos Molina, said…

“We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best horse and greyhound racing from the UK, Ireland and the rest of the world.

“The SIS Spanish Channel will offer frequent betting opportunities on quality horse and greyhound racing, and we are confident that it will help drive betting revenues.”

SIS agrees new content deal with Spanish operator Paston Apuestas

High-quality content:

Meanwhile, SIS Sales Director, Sandra McWilliams, added…

“We are thrilled to have agreed this deal with Paston Apuestas. It underpins our status as the leading supplier of racing content.

“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”

Experienced provider:

For more than 30 years SIS has supplied short form betting content to retail and online betting operators. Most recently, the company secured a British and Irish greyhound racing distribution deal with Australian turnkey racebook solution for bookmakers, BetMakers.

Expanding footprint:

Just prior to the BetMakers agreement, SIS inked a deal with Buchmacher Services Gmbh (BSG) and the German Bookmakers Association Essen (DBV) that will see it provide German bookmakers with its international retail channel SIS Europe. Via the arrangement, the Milton Keynes-headquartered firm will provide German bookmakers with data and live pictures for horse racing and virtual racing, for 56 retail outlets across the Western European country.